SEO Training for Marketers, Free of Charge

SEO Training Certification – HubSpot Academy

HubSpot Academy’s SEO Training Certification is a great place to start if you’re a general marketer who wants to learn more about SEO or a seasoned professional who wants to improve their chances of landing an SEO marketing job. Starting with on-page optimization and ending with SEO reporting, it has it all.

SEO Training Course by Moz – Udemy

Unlike some other SEO courses, this one by Moz goes into greater detail on more technical aspects of SEO, such as site audits and architecture. Because of this, if you have some background in SEO and are looking to advance in your current position, you should give it some serious consideration.

SEO Specialization – Coursera

The SEO course developed by UC Davis is a great place to start for complete newcomers to the field. You will gain an understanding of how Google ranks websites, the criteria it uses to determine a site’s position, and the ancillary marketing strategies, like content marketing, that can improve your site’s visibility.

SEO Toolkit Course – Semrush

If you are already a subscriber to Semrush, one of the most popular SEO tools on the market, this course will be especially useful to you. You’ll learn how to maximise your SEO efforts by utilising Semrush’s various reports and tabs, such as Keyword Analytics and Organic Traffic Insights. It’s also a good idea if you’re applying for jobs that specifically call for experience with Semrush or if you’ve already accepted a position in which Semrush will play a major role.

Online SEO Training – Yoast

Yoast’s SEO training course is highly recommended for both working WordPress developers and aspiring SEO professionals who expect to spend the majority of their time working with WordPress. In addition to the fundamentals of SEO, you will also learn how to optimise your WordPress site with the Yoast SEO plugin.

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If you’re just getting started with SEO, we suggest HubSpot’s SEO Certification; if you’re already familiar with the fundamentals, check out the Moz course on Udemy. This course is designed to help those who already use Moz as their primary SEO tool maximise its potential.

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