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Digital Marketing
How to develop a content marketing strategy

How to develop a content marketing strategy

When it comes to digital marketing, most marketing experts would say that content marketing is extremely important. As the saying goes, ‘content is king’. But what is a content strategy, and why should brands implement

Digital Marketing
SEO Training for Marketers, Free of Charge

SEO Training for Marketers, Free of Charge

SEO Training Certification - HubSpot Academy HubSpot Academy's SEO Training Certification is a great place to start if you're a general marketer who wants to learn more about SEO or a seasoned professional who wants

Digital Marketing
What exactly does one do in the field of digital marketing?

What exactly does one do in the field of digital marketing?

A company's digital marketer is responsible for increasing brand recognition and generating new business leads through any and all available digital marketing channels. Social media, the company's website, search engine rankings, email, display advertising, and