A company’s digital marketer is responsible for increasing brand recognition and generating new business leads through any and all available digital marketing channels. Social media, the company’s website, search engine rankings, email, display advertising, and the company’s blog are all examples of such mediums.
The success of a digital marketing campaign is tracked using specific KPIs for each channel. A digital marketer in charge of search engine optimization (SEO) might monitor their site’s organic traffic. In smaller businesses, one person may be responsible for all of the digital channels and strategies listed above, while in larger companies, each brand may have their own dedicated specialist.
Goals for an SEO Manager to Focus On: Organic Traffic
A company’s SEO manager’s job is to improve the company’s position in Google’s search engine results pages. Even if the company also posts this content on social media, this person may work directly with content creators using various SEO strategies to ensure the content is high-quality and up to Google’s standards.
Experienced Marketer Focusing on Content
Page views, new blog subscribers, and total blog readers are the primary KPIs.
Digital content is what content marketers create. They might use a blogging calendar or create a video content strategy. Promotional content for products and campaigns is often developed in collaboration with staff from other departments.
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Key Performance Indicators for a Social Media Manager: Followers, Impressions, and Shares
The duties of a social media manager vary from business to business and sector to sector. Managers of a company’s social media accounts are primarily responsible for creating and sticking to a regular schedule for sharing the company’s written and visual content. They may also consult with an expert in content marketing to figure out what kind of material will do best on social media.
(Note: “impressions” refers to the number of times a business’s posts appear on a user’s newsfeed as per the aforementioned KPIs.) Email open rate, campaign click-through rate, and lead-generation (conversion) rate are the primary key performance indicators for a Marketing Automation Coordinator.
A marketing automation coordinator advises on and manages the marketing department’s software for analysing customer activity and tracking revenue growth. It is important to have someone who can organise the various marketing tasks described above into distinct campaigns and monitor their progress because these tasks are often carried out in isolation.